SAP CPQ, formerly known as CallidusCloud, lets you configure products for individual customers in the quotation phase. Increase the outcome of your sales team by tailoring quotes, reducing workload, and increasing efficiency at the same time.

All the benefits of the SAP CPQ solution at a glance

CPQ stands for configure, price, quote. Consequently, the software ensures customer-specific product configuration with dynamic pricing through a powerful configuration solution:

Margin protection and guaranteed growth with SAP CPQ

SAP CPQ integrates with your existing CRM, e-commerce, or ERP platform. The high level of integration leads to high data consistency. This adds up to the following innovative benefits:

  • Increased operational efficiency

  • General cost reduction

  • Error-free offers that lead to cross-selling or up-selling opportunities

  • Customer-focused offers, resulting in higher closing potential

The SaaS solution from the German software company SAP SE is an optimal complement to SAP Sales Cloud – your biggest win-win!

Frequently asked questions about SAP CPQ

We have summarized the most frequently asked questions about SAP CPQ for you here. If any uncertainties remain, please contact one of our SAP specialists at any time.

Companies of all sizes benefit from SAP solutions. This tool is particularly suitable for B2B sales processesin which the customer-specific configuration of products is relevant.

As your business grows, so does your sales team. Product configurations can become very complex. The SaaS solution guides your sales team step-by-step through the process of creating quotes. As an SAP Customer Experience solution, the software can access other systems and stored customer data. SAP CPQ adheres to corporate policies and provides prices that are individually configured for specific customers and channels.

As a solution for improved configure-price-quote procedures, CPQ guides sales departments and customers through quotation processes. Guided Selling assists all parties from the first contact with the product to automated document generation at closing.

To get the most out of your CPQ software, you can combine or integrate it with other SAP solutions: With SAP Sales Cloud, SAP Commerce Cloud, or SAP S/4HANA, you create a seamlessly integrated system landscape that establishes an end-to-end process without system discontinuities.

Since the German company SAP SE bought Callidus for around $2.4 million, SAP CPQ and CallidusCloud have had the same meaning. With the purchase, SAP completed its cloud-based customer experience portfolio for a fully comprehensive lead-to-cash offering on the market.